SKIN CARE 101

Step 1: Cleanse (The Foundation)

Washing your face is the most basic and essential step of any routine. Our skin comes in contact with environmental pollutants, dirt and other factors each day that should be gently removed. Double cleansing (oil cleanser followed by a water-based cleanser) is highly recommended, especially if you wear makeup.

Step 2: Tone (Balance and Prep)

Toners essentially act as delivery systems for antioxidants, vitamin B derivatives and even toning acids. They help to balance the skin's pH after cleansing and prepare it to absorb the serums and moisturizers that follow.

Step 3: Treat (Serums & Essences)

Serums are powerful skin allies. Filled with concentrated doses of active ingredients, these elixirs can mitigate a number of issues, from dark spots to wrinkles. Even if you don’t have any specific issues, everyone needs a general antioxidant serum in the morning to protect from daily aggressors.

Step 4: Moisturize (Seal it in)

The most basic function of a moisturizer is to hydrate and soften the skin. Essentially, moisturizers assist in preventing water loss through the outer layers of skin. They can also complement the naturally found protective oils and other building blocks within the skin.

The Golden Rule: Sunscreen

Sunscreen is the absolute most important skincare product. Consistent use of sunscreen helps prevent the development of fine lines and wrinkles, textural imperfections, and changes in the appearance of pores over time. Apply it every morning as the final step!